Anyone who has to do research in tourism knows how difficult it is to find the right techniques. This excellent book covers just about all of them. I've used it and recommended it for others to use so many times that it's paid for itself many times over. Lucid? yes. Helpful? yes. Well organised? yes, which without doubt makes it THE classic in its area. It's a must for the bookshelf of any academic, student or practitioner in hospitality, travel and tourism.